Best Practices

We seek clarity, order, and trustworthiness in information sources, whether traditional paper documents or web pages. Effective page design can provide this confidence. The spatial organization of graphics and text on the web page can engage readers with graphic impact, direct their attention, prioritize the information they see, and make their interactions with your website more enjoyable and efficient.

Best practices for web design include:

  • Design for ease of comprehension
  • Avoid cluttered displays
  • Place important items consistently
  • Place important items toward the top and center
  • Establish level of importance
  • Optimize display density
  • Align items on page
  • Use fluid layouts
  • Avoid scroll stoppers
  • Set appropriate page lengths
  • Use moderate white space
  • Chose appropriate line lengths
  • Don’t use frames

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