Agency Content Area

• Content Best Practices
• Directory Structure
• Best Coding Practices
• Content Presented in Other Formats
• Good Linking Practices
• Navigation Labeling
• Page Titles

Writing for the web is not the same as writing for print. Web content must be written and presented with intent and clarity given the nature of the web and all those who search and read there.

People who use the web do not behave like people reading a book. They are usually looking for specific information. Web authors must make it easy for them to find what they want. 

Studies show that people read online text a lot slower than printed text. Reading from a screen for an extended period of time is generally an unpleasant experience for most users. Web authors can make the experience easier by adhering to Content Best Practices. Equally important is the quality of the code behind the content. In addition to best practices for content, webmasters should follow Best Coding Practices to ensure that the quality of their html/xhtml is high. Also review Design Best Practices.

Without good, valuable content users won't have a reason to return to your site. In addition to written words, a website includes Content Presented in Other Formats, .pdfs, PowerPoint presentations, downloadable documents, and embedded media, etc.

The goal of writing good content is to keep your user engaged with your site. Since it is not advised to create websites that are only one page, you must provide links to content on other pages or to other sites. Linking does not always mean that you are going to send users away never to return again. In fact, Good Linking Practices and proper Navigation Labeling can help boost search engine results of your site.